So how can you know how effectively your SEO content is functioning once you’ve written it and put all of these processes into action?
When it comes to answering this question, there are a few crucial indicators to focus on, but each statistic has a number of important elements to keep in mind when measuring your site’s SEO effectiveness this issues is also pointed by many SEO services company.
Keyword positions
It’s impossible to pay your employees based on rankings, search results have become more personalised, and the only thing they tell you is where you appear in the search results. Others go so far as to announce their death. The health of your site may be gauged by looking at how well it performs in search results for key phrases. Organic search exposure is strongly correlated with high ranks for a wide variety of keywords.
Even if rankings are important, it doesn’t mean you should obsess over them. As a business owner selling blue widgets, what is more important: ranking well for the keyword “blue widgets” or developing and implementing an SEO plan that increases sales of blue widgets at the lowest feasible cost? Rankings should be used as a general health check rather than a KPI for plotting a route suggested by services SEO.
A variety of tools are available to assist you monitor your search engine rankings. Some of the tools include unique features, such as local or mobile rankings, that aren’t available in all of them. Just keep an eye on a few of the most important keywords to see how your SEO strategy is progressing, if you’re a small firm or just starting started with SEO.
Unpaid visitors
- Organic traffic is a stronger measure of the health of your search engine optimization efforts than paid traffic. If you check at your site’s organic traffic, you may get a sense of how many people are visiting and where they’re going.
- Most analytics solutions make it simple to track your organic traffic, but we’ll focus on Google Analytics because it’s free and widely used.
- It’s easy to check your site’s main reporting page for organic traffic (traffic from search engines that includes sponsored search) by clicking on “All Sessions” and selecting “Organic Traffic.”
- By building a custom report, you can also look at the exact sites that are driving traffic and goals by selecting users and goal completions as your metrics, and landing pages as your dimension.
- Note: If you don’t pick the organic traffic segment again after seeing this report, you will see all of your traffic by page, not only the unpaid traffic that comes from search engines.
Often, the majority of traffic to a new site is generated by “branded queries,” or searches that include your company’s name (for example, “WordStream PPC”). This may be a great tool for new SEOs, since many of your site’s visitors will be searching for your brand name. Unless your site has been penalised by Google, you will almost likely rank for your brand and have that branded traffic come to your site’s home page unless you have been penalised by Google. SEO efforts should be focused primarily on bringing new visitors to the site (people who might not have found and engaged with you otherwise).
You can get a sense of your overall SEO progress by looking at page-level traffic (apart from your site’s home page), even if Google has made it tough to acquire statistics on the precise terms people are searching for. With the aid of this guide’s keyword section, you may learn more about which phrases are bringing in the most traffic to your site (and whether your SEO growth is being driven by optimization efforts rather than off-line marketing).
Leads and sales generated via the internet
Results from your SEO efforts should be evaluated primarily in terms of actual leads, sales, income, and profit. It’s like any other company activity: How does it contribute to the bottom line?
Setting up objectives or e-commerce tracking in a platform like Google Analytics is the simplest way to get started. Using the aforementioned report, you may examine organic traffic and goals (or other e-commerce metrics) by landing page, allowing you to determine which visitors to your site via an organic search really convert (versus people who may have come to your site from PPC or another channel within the window that your analytics tracking can track, then searched for you, then converted).
There are a few cautions and factors to bear in mind with this data:
Using web-based analytics is never flawless. While the amount and precision of the data accessible in internet marketing is sure to awe you, there can be a number of tracking difficulties that can cause the data you’re seeing to be anywhere from slightly to wildly inaccurate – ranging from a minor discrepancy to a major error. Always be wary of data that doesn’t appear to match up, and do everything you can to ensure that your analytics data is in sync with your real revenue and spend data, if possible.
Your tracking system may have inconsistencies. If for some reason your back-end system cannot be linked to analytics, you may have discrepancies between the targets you set and the sales you really achieve.
Measuring things like lifetime value and attribution can be challenging. If you’re trying to figure out how to credit sales to multiple channels and account for the lifetime value of your site’s visitors, this is more of a business and web analytics challenge than an SEO problem. As with any other form of marketing, make sure you’re asking yourself challenging questions and striving to assess SEO in the same manner.
Avinash Kaushik’s comprehensive guide on multi-channel attribution may be found here.
- In terms of cohort analysis and multi-touch attribution, KISS Metrics provides an excellent summary.
- There is a high learning curve for Omniture, a well-known premium web analytics software. Using these two resources can help you create effective SEO reports.
An extra set of tools
- Avinash Kaushik’s comprehensive guide on multi-channel attribution may be found here.
- In terms of cohort analysis and multi-touch attribution, KISS Metrics provides an excellent summary.
- Creating relevant SEO reports using Omniture, a famous commercial web analytics software, can be a challenge, but these two publications give some solid advice.
