How to Leverage Cannabis Advertising Platforms to Maximize Your Reach and ROI
When it comes to advertising, cannabis brands are leveraging the freedom afforded by the metaverse. Because cannabis advertising platforms don’t have to worry about targeting audiences with irrelevant ads, they can use tactics that dominate digital advertising. Read on for tips on using these platforms to maximize your cannabis brand’s reach and ROI. You can begin leveraging these platforms today. Let’s look at three of the most prominent platforms in the cannabis texting industry today.
Snapchat. Snapchat’s policy on cannabis advertising is less clear than Snapchat’s. While advertisers can use CBD-derived hemp oil, they have to be careful to ensure that the product does not contain THC. Nevertheless, Snapchat representatives can help CBD-only companies get their ads approved. Another limitation is that cannabis-related ads can’t depict smoking or vaping. In addition, Facebook may pull your ads if you don’t follow their rules.
Programmatic platforms. Programmatic platforms allow marketers to buy ads on a broad range of inventory, including display ads, mobile apps, audio and video streaming platforms, and connected TVs. Moreover, there are many more sources of advertising inventory beyond Facebook and Google. Cannabis marketers can tap into a long tail of digital advertising inventory by purchasing ads through programmatic platforms. A recent study from Outbrain found that 53% of consumers look at native ads compared to display ads.
Ads in social media are the easiest way to reach the same cannabis enthusiasts across multiple websites. These platforms also allow advertisers to utilize advanced advertising tactics like ad retargeting and lookalike audiences. The goal is to reach a diverse audience to increase their overall ROI. For cannabis brands, this means utilizing a reliable platform and an expert team. The cannabis industry is experiencing a similar adverting dilemma, but they must look for simple solutions and a growth-focused advertising strategy.
Moreover, programmatic ads can be used in any industry. In cannabis, for example, it works for cottage producers and dispensaries alike. Shreeve, a cannabis grower in Seattle, ran a campaign to let customers know that they can buy their products online. While some social media platforms are not allowing marijuana ads, others allow them. Cannabis companies can use social media to promote their business, but they cannot intentionally try to entice people to purchase their products.
Some platforms also connect cannabis brands to premium content publishers. Cannabis brands can use Traffic Roots to target the right audiences. They must invest at least $500 per month to sign up. Puff Network, for instance, offers advertising options on premium content websites. Puff Network connects cannabis brands with premium content publishers to reach a wide audience. However, the Puff Network requires a minimum monthly spend of $500. The cannabis industry is rapidly gaining popularity and demand in the United States, so cannabis brands can use advertising platforms to get their message out.
Social media sites like Facebook and Twitter have a range of benefits for marijuana marketers. Alt And, for example, is a cannabis advertising platform and a social media marketplace, allowing users to sell their products on the forum. Traffic Roots, on the other hand, is a platform that enables cannabis business owners to publish content on various websites. RevOffers enables cannabis companies to engage with influencers and reach consumers through social media.